IE < 9

Please update your browser for better experience

update now

Qitt app

Case Study  04
  • Branding, UX
  • Social Networking, Singapore
  • 2020

Have questions? Qitt it!

Qitt is a platform created where people ask questions, get answers and follow facts or opinions. This Q&A platform helps to augment social connection with the users that engage as it creates fruitful conversations. Qitt predominantly functions through user-generated content that they nurture

Target Audience

Quitt targets two different categories of personas. The primary users are in the 18-60 age range, educated and living in non-rural areas. Going deeper into their lifestyles, they can be writers, media journalists, students and professionals who are willing to earn an income by sharing their know-how.

The Problem

Quora, Yahoo Answers, Stack Overflow and Reddit are just a few examples of Q & A apps available in the global mobile app market. All these apps are free to use, but the answers are not 100% credible. Anyone can answer any question. Therefore, this Qitt app was designed to get the answers from the professionals of the sector. E.g: Users can ask questions about plumbing and get answers from a professional plumber to solve their problems or get a different perspective on their problem.

The solution

Qitt is a 100% user-driven app is similar to Reddit, Quora, or Yahoo Answer. It allows users to ask questions and get answers 100% for free from other users. Furthermore, this app allows users to ask questions of professionals and pay them a fee to get their professional views on certain questions.

Market Gap

In our analysis of the competitor apps, we found they can be improved and adapt in Qitt.

  1. Poor visual hierarchy
  2. Distracting ads with no distinction between posts and advertisements
  3. Difficulty navigating Topics and Sessions
  4. Lack of account visibility
  5. Inconsistent icons and shapes
  6. Accuracy of answers

Therefore, Qitt was designed with better user interactions:

Design Process


After the research, we worked on a logo and chose the icon that spoke the best about Qitt. We chose emerald as the main brand colour.


As a primary brand colour, we chose green (emerald) since it gives a sense of accuracy. Blue has many of the same calming qualities as green, therefore, ‘Blue’ was used to establish trust between the parties. In addition to that, the mustard colour is used as an accent colour. We decided to make a light mode UI for the app since it is a social media app and users spend more time looking at screens so that all age groups can use it comfortably

Wire framing

After a multi-level discussion, I developed the basic navigation flow of the app, looking at layouts while keeping a better user experience in mind.

Component Library

Because we were planning to design for edge cases in this project, we iterated on building a component library. As the project progressed, the major components were added to the library.

User Experience | Prototypes

App Home

A simple and minimal walkthrough was designed to show the essential features of the app for first-time users. I generalized the home screen for first-time users and a personalized home screen for returning and regular users to maximize user retention. I kept home screen contents trending questions in descending order of priority.

Post a Question

In terms of posting a question, the users were given the option to attach audio, video, scribbles, photographs, pdf files, etc. to their questions.

Answer a Question

Users can answer a question for free or provide a professional answer and charge a fee.

User Profile & Transactions

Simple and minimal walkthrough showing the essential user settings of the app and transactions done by the user.


Internal Chat option of the app was inspired by WhatsApp with some additional features related to Qitt.


Download the app

next project

arrow Seedevi

Let's start

Take your solution to the next level